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#Burnout paradise billboards tv
The EA representative said that the publisher treats its in-game advertising like a TV network or radio station would, noting, "Political advertising does not reflect the opinions or policies of EA or its developers." A representative with IGA Worldwide said the firm "could not comment on the political advertisements." As for the absence of Republican presidential candidate John McCain, the EA representative said that Massive had approached the Arizona senator's campaign, which "passed" on a Burnout ad buy. In-game ads for the PlayStation 3 version of Burnout Paradise are operated by IGA Worldwide. The Obama campaign is running only on the Xbox 360 version of the game, given that it was handled by Microsoft-owned in-game ad firm Massive Incorporated. In the 2004 presidential election, all of those states except Wisconsin went to Republican incumbent George W. Paradise City residents in Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin are being targeted by the campaign.
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The EA representative said that the ads would appear in only 10 different states, most of them contested battleground states. The advertising campaign will run until Monday, November 3, the eve of the US general election. An EA spokesperson today confirmed for GameSpot that the Xbox 360 version of the game has been playing host to Obama billboards since October 6. Game the vote?Īs pointed out by GamePolitics last week, ads for Obama's presidential campaign have been spotted in Electronic Arts' high-octane racer Burnout Paradise. For example, the campaign for the Democratic senator from Illinois is actively courting the votes of gamers for a change. Change has been a key theme of Barack Obama's presidential campaign.